GarethSchweitzer

Maximize Your Omnibus Results: Ask the Right Questions

Copyright (c) 2010 Gareth Schweitzer The current state of the economy has seen an exponential increase in the popularity of omnibus studies. An affordable alternative to custom surveys for companies with shrinking or nonexistent research budgets, omnib... Read >

How The Current Economy Has Changed Consumer Behaviors

Copyright (c) 2010 Gareth Schweitzer Since the economy began its downward spiral into recession in early 2008, we have seen changes in consumer behaviors and habits. Studies have shown that mindsets have shifted and that the current consumer is a very ... Read >

B2B Market Research: The Key to Advancing Your Business

Copyright (c) 2010 Gareth Schweitzer A critical component of business development often overlooked by failing companies, B2B market research applies solely to contributing parties such as suppliers, partners, stakeholders, and business customers. While... Read >

Maximizing Your Market Research Investment

Regardless of your company's business model, a comprehensive understanding of customer needs is integral for success. Given the constant introduction of competing products and services within every sector imaginable, consumer attitudes and behaviors are c... Read >

Omnibus Surveys: Efficient, Affordable and Effective

The current state of the economy has forced a number of American organizations that depend on public opinion to reevaluate their research expenditures. While the need for market research remains, many companies are finding themselves unable to fund compre... Read >

The Advantage of Information

What can a market research firm do for you? Quite a bit, actually. In a nutshell, market research firms provide you with information ' information that, when used correctly, can be the key to developing a deeper understanding of your customers, innovating... Read >

Branding to the Consumer

What is a brand? More than a mere product, service or company, a brand exists in the mind of the consumer as an association with a particular product, service or company. These associations are based on a combination of objective and subjective factors. O... Read >

Demographics: A Key to Effective Market Research

Every company, brand and sector is affected by public opinion. But it is the opinion of your target audience that reveals key truths about how to run your business. That's why demographics are such an important part of marketing research. Not only do demo... Read >

How the Right Research can Maximize Public Relations

When it comes to generating media attention for your clients, it goes without saying there's a lot of competition for limited ink, airtime, and online mentions. But there are a few time-tested rules that, when followed, can often guarantee the success of ... Read >

Omnibus Polls: Affordable Market Research for Today's Economy

The current state of the economy has forced many American companies to reevaluate spending across all platforms. Cutbacks in media outreach - including advertising, public relations and marketing - have been especially significant. At the same time, compa... Read >

Marketing’s First Commandment: Know Thy Customer

Before you can create a compelling brand, or successfully market your product or service, it's essential to know who your target consumers are and what they want, need, think and feel. Gained through quantitative and qualitative research, consumer insight... Read >

Quantitative versus Qualitative Research

Virtually all market research can be broken out into two categories: quantitative and qualitative. While studies often combine the two, understanding how to use them will ensure you get the most out of your market research spend. As the term suggests, ... Read >

Ten Rules to Effectively Pitch Research

When working with PR professional and journalist, there are some clear and tangible rules for you to live by. You only get one chance to pitch a journalist on your research - and it is extremely important to get it right the first time! Here are ten rul... Read >

The Recession and Market Research

Executive Summary Much has been both said and written about the decline in consumer spending during the recession; much less is said about the opportunity that lies in a highly disrupted marketplace. While it's true that customers are more knowledgeab... Read >

Everything You Need to Know About Omnibus Surveys

What is an Omnibus Survey? Omnibus surveys are a way to get proprietary information about the citizens of virtually any country in the world. An Omnibus is a shared cost survey, meaning you split the fielding costs with a number of other parties. Thi... Read >